Francesca's Holdings Corp. engages in shopping business through its subsidiaries. It operates through the Operation of Boutiques and Direct-To-Consumer Website segments. The Operation of Boutiques segment engages in merchandise offered at retail locations through the direct-to-consumer business. The Direct-To-Consumer Website segment offers consumers the complementary nature of shopping online and through boutiques. The company was founded in 1999 and is headquartered in Houston, TX.